Lullabot
Items Needing Client Action
Ebook ready for publishing.
Info Needed
Revised article sent to Lullabot on May 14 after a substantial editorial pass to strengthen the narrative arc and the architecture-over-enforcement throughline. Ready for SME review before publication.
Awaiting Review
Newfangled In Progress
LB-005: Create form and trigger list/segment for ebook download
LB-005: Build and test auto-response email for ebook download
LB-011: Final ad design review and publication scheduling
LB-009: Publish article to lullabot.com once approved
Recently Completed
LB-009: Article edits implemented and content finalized
LB-009: Copy & Strategy review completed by Corey
LB-009: Article sent to client
LB-005: Ebook design assets and ad images delivered by client
LB-011: Ad asset design completed and creative received
Lullabot Style Guide drafted — voice, tone, and terminology standards
New Leads
11
vs 11 prior week (active)
Conversions
8
form submissions
MQLs
0
this period
SQLs
0
this period
Scoring criteria:
Hot — Senior digital or IT title (Director and above) at a state government, large municipality (500k+), or qualifying public-sector agency, with meaningful engagement (3+ page views or content conversion).
Warm — Public-sector or state-government entity at any title with a conversion, OR senior digital title at any organization with 3+ page views and a conversion.
Cold — Baseline activity that doesn't yet signal a target buyer.
Job Seeker and Spam are applied only when form content makes the signal unambiguous.
All New Leads
Region V Administrator
LinkedIn
1 page view
1 conversion
Converted On
Contact form — submission during report period
Assessment
- Strong public-sector fit: Michigan Supreme Court is a state-level judicial organization with multi-region digital footprint, adjacent to the executive-branch state agencies that anchor the campaign.
- Senior operational title — Region V Administrator runs a defined slice of court operations, the type of role often involved in digital and governance discussions.
- Personal Gmail address used on the form rather than a .gov email, which limits enrichment depth and warrants quick qualification.
- Inbound originated from LinkedIn, consistent with the campaign's primary paid and organic channel.
- Single-page session prior to conversion — the contact-form intent is the primary signal; engagement breadth is light.
Information Technology Support Coordinator
Direct
6 page views
1 conversion
Converted On
Contact form — submission during report period
Assessment
- Public-sector adjacent — ILEAS is an Illinois inter-agency public-safety organization, but not a state executive-branch web property.
- IT support coordinator is an implementer-level role, below the senior digital decision-maker the campaign targets.
- Strongest engagement signal in the cohort: 6 page views suggests active exploration of Lullabot content.
- Direct attribution — no UTM or referrer attached, which often means a typed URL or bookmark; could be peer referral or internal share.
Title not provided
Act-On
1 page view
0 conversions
Assessment
- Right ecosystem: New York State court system is a large public-sector digital footprint with the kind of multi-site governance challenges the campaign speaks to.
- Engagement is at the threshold: a single page view from an Act-On email click, no form fill, no enriched profile.
- Worth keeping in nurture — a .gov email and state-court affiliation make this a contact to watch in subsequent reports if engagement deepens.
Title not provided
Act-On
3 page views
0 conversions
Assessment
- Higher-ed contact — outside the primary state-government focus, but still a multi-site web governance buyer profile.
- Three page views from an Act-On email click signals genuine reading time, even without a form fill.
- No title or enriched data available, so seniority and decision scope are unknown.
Title not provided
Act-On
1 page view
0 conversions
Assessment
- Higher-ed contact at a Canadian university — outside the primary state-government focus.
- Single page view from an Act-On email click and no form fill — baseline engagement only.
Title not provided
Direct
4 page views
1 conversion
Converted On
Contact form — submission during report period
Assessment
- Outsourcing-company domain, no public-sector signal, no title — outside the primary target buyer profile.
- Decent engagement (4 page views with conversion), but contact-form submissions from outsourcing/services firms often reflect business-development outreach rather than buyer intent.
- Worth reviewing the form-message content in Act-On to confirm whether this is a genuine inquiry.
Title not provided
Direct
3 page views
1 conversion
Converted On
Contact form — submission during report period
Assessment
- Email is a generic partnerships@ address — typical of B2B sales outreach rather than buyer-side inquiry.
- Domain appears to be a promotional-product/swag business, not aligned with the state-government target.
- Recommend confirming the form-message content before allocating sales time.
Title not provided
Direct
3 page views
1 conversion
Converted On
Contact form — submission during report period
Assessment
- No public-sector signal in the company or email domain.
- No title provided; enrichment did not return additional profile data.
- Recommend reviewing the form-message content before further qualification.
Title not provided
Direct
4 page views
1 conversion
Converted On
Contact form — submission during report period
Assessment
- Personal Gmail address with no company or title — limits qualification.
- Engagement is meaningful at 4 page views with conversion, but without firmographic context it's hard to place.
Senior Drupal Developer
Google
4 page views
1 conversion
Assessment
- Flagged as job seeker: Senior Drupal Developer at a peer Drupal agency contacting Lullabot via the contact form is the classic pattern for a developer outreach or job inquiry, not a buyer.
Title not provided
Assessment
- Flagged as spam: "John Doe" at "Example Company" with john.doe@example.com is placeholder data — either a test entry or an automated form-fill bot.
Conversions by Source
Paid Media — Google Ads & LinkedIn
Spend
$224
vs $226 prior week
Clicks
37
−16% vs 44 prior week
CTR
1.44%
vs 2.78% prior week
CPC
$6.07
vs $5.13 prior week
Conversions
1
vs 1 prior week
CPA
$224
vs $226 prior week
Monthly Budget Pacing
Combined daily cap: $40/day (LinkedIn $25/day + Google $15/day). May MTD spend: $450.35 through May 14. At the current pace, projected May total is approximately $965, sitting within the $1,500–$2,000/month combined ad-spend baseline. The LB-011 Digital Modernization Playbook LinkedIn campaign ($1,000/month) has not yet launched — that budget will activate once the ebook publishing path is confirmed.
| Campaign | Platform | Spend | Clicks | CTR | Conv | CPA | Daily Budget | Status |
|---|---|---|---|---|---|---|---|---|
| State Website Governance — Lead Gen | $129.03 | 11 | 0.45% | 1 | $129.03 | $25.00 | Active | |
| Lullabot | Search | Branded | $95.39 | 26 | 24.30% | 0 | — | $15.00 | Active | |
| Brand awareness and reach | $0 | 0 | — | 0 | — | — | Paused | |
| Drupal 9 Readiness | $0 | 0 | — | 0 | — | — | Paused |
The Google Branded Search campaign delivered the expected pattern for a branded-intent placement — high CTR (24.3%) on tight impression volume, with traffic landing on the site for further qualification rather than triggering an immediate conversion event. The LinkedIn State Website Governance campaign generated one lead-gen submission this week (matching prior-week volume) at a $129 CPA on $129 spend. Week-over-week LinkedIn CTR softened from 0.92% to 0.45%, which is consistent with the campaign-fatigue observations noted earlier this spring — worth monitoring as the LB-011 ebook-promotion campaign comes online to refresh the creative mix.
Email
No email campaigns were sent during this period. The most recent send was the May Newsletter (LB-NL526) on May 5, just before this window. The next scheduled send is the June Newsletter (LB-NL626) later this month.
Note: Detailed performance metrics for the May 5 send are not included here because they fall in the prior reporting period and the live API connection returned an authentication error at report time. Full email metrics will resume next week.
Campaign Calendar — May 2026 – Jul 2026
Confirmed client-facing milestones and action points across the current month and the next two. Items in future months reflect scheduled program work; specific dates may shift as content and approvals firm up.
Newsletter
Article
Paid Media
Ebook / Resource
Client Actions
May 2026
S
M
T
W
T
F
S
26
27
28
29
30
1
2
3
4
5
News Send
6
7
8
9
10
11
12
Ebook Asset
Ad Ready
13
14
Article Rev
15
16
17
18
19
20
21
22
LB-009 Pub
23
24
25
26
27
28
29
30
31
1
2
3
4
5
6
June 2026
S
M
T
W
T
F
S
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
News Send
18
19
20
21
22
23
24
25
26
27
28
29
30
1
2
3
4
July 2026
S
M
T
W
T
F
S
28
29
30
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
News Send
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
1
May 5
May Newsletter (LB-NL526) sent
Monthly Newsletter
May 12
LB-005 Ebook design assets & ad images delivered
Digital Modernization Playbook
May 12
LB-011 LinkedIn ad creative received
LB-011 Document Ad
May 14
LB-009 article sent to client for review
Building State Digital Ecosystems
Client
May 22
LB-009 article — target publication
Building State Digital Ecosystems
Jun 17
June Newsletter (LB-NL626) — planned
Monthly Newsletter
Jul 15
July Newsletter (LB-NL726) — planned
Monthly Newsletter
Campaign Progress
LB-005 Digital Modernization Playbook (Ebook)7/10 · 70%
LB-007 / LB-008 / LB-009 — Campaign 1 Articles2/3 · 67%
LB-010 Lead Nurture Campaign (Live)4/4 · 100%
LB-011 Digital Modernization Playbook Document Ad3/5 · 60%
Monthly Newsletter Program (May complete)5/12 · 42%